The direction of Motion Design is relatively new in our open spaces, and not everyone has formed a final idea of what it is and why some companies should pay special attention to this type of video production yet.
Motion Design is an animation design for illustrations. It is easier to say that it’s for animation, but it isn’t really. If in the process of animation we get cartoons, then in the case of Motion Design, these are animated advertising videos, explainers, animated design elements. But still, to enrich the picture, we try to add elements of classic animation: frame-by-frame animation, complex transitions between scenes, complex character animation.
The goal of Motion Design is to convey the idea of the project to its target audience in the most accessible way with the help of animated elements. That is why video production is one of the most effective and simple ways to tell your potential clients about the company, its products, and its services.
There is no need to write long texts that talk about the problem and its solution. All this has already been shown in the video and, in a few seconds, you can show the same amount of information that takes a whole page of printed text to express.
So which business is Motion Design right for?
- SaaS, IT. It is pretty difficult to talk about cloud technologies, software, etc. in simple words. A potential client may need such services, but the don’t know this ot understand how everything works yet.
An explainer (translated from English as “the person who explains the concept”) is designed to convey to the viewer the idea and principle of operation of any product or service. During the production of the video, specialists use corporate colors, styles, and unique visual accompaniments.
Explainers usually run from 1 to 3 minutes, and there is no intrusive advertising element. The viewer is simply told about the benefits of using the product.
- Manufacturing. Manufacturing companies have many challenges that videos can solve. First, they advertise the product using 2D or 3D animation. Second, they tell customers about the intricacies of production for exhibition stands.
It could be a pharmaceutical business – a new drug, for example.
Third, they show the benefits of working in a company. This is especially true for companies with 100+ employees. In such organizations, there are many departments, unique benefits packages, and educational programs. Instead of HR spending their time explaining and the employee spending their time studying, you can talk about all the “goodies” in a small video.
- Startup. First of all, new promising teams with a unique service need to attract the attention of the target audience to promote their business. To do this, you can use an advertising video that is vivid and memorable to distinguish the company from its competitors.
Through such videos, customers immediately perceive information about the brand – they build an understanding of the product and the message.
- Nonprofit. Nonprofit organizations need to promote their ideas, events, and actions. For this, it is necessary, first of all, to attract the attention of the target audience. An animated video will cope with this task the best of all, and in a short time will tell you what the organization is doing and for what purposes it is raising funds. The viewer sees the problem, the call to action, and the solution, and vivid visual images will strengthen the image of the organization.
…it suits many other industries: logistics, trade, mining, and more. A short animated video can be placed on the site when the page is loaded, you can animate the logo, make a GIF for mailing, and all this will create a vivid impression of your business.
… it suits many other industries: logistics, trade, mining, and more. A short animated video can be placed on the site when the page is loaded, you can animate the logo, make a GIF for mailing, and all this will create a vivid impression of your business.