There is a misconception that animated videos are only suitable for advertising on external resources and promoting their products in the market. In fact, animation has a huge range of possibilities and uses, one of which is being successfully applied by HR professionals
Why is an animation video great for human resources? There are many reasons. To begin with, small animated videos can contain a huge amount of information that is not always easy to explain in words to future and current employees. In the video, all this information is compressed and presented in the most simple, but vivid and memorable, way. Thus, time is saved not only for employees but also for HR specialists
Animated videos are great for training or retraining employees. Information presented in this way is assimilated more quickly and easily. It’s even more fun than sitting in regular lectures. In addition, as the Australian writer Allan Pease established, we perceive only up to 10% of words, while the rest of the information we perceive is visual and audio materials. And this is 90%! A palpable difference, isn’t it?
Another obvious benefit of creating recruiting animation videos is the ability to share the recruiting video on social media. This method is fast, convenient, and creates a positive image of a company that is ready to invest in its employees.
Finally, our animation studio, Lakota, offers HR departments a unique service to highlight the achievements and activities of companies through virtual news clips. “Hosts” can talk about the work of the firm through weekly or monthly issues.
Each such video is a unique “film” about your company, using your corporate identity and your goals. In it, you can simply tell about the history of the organization, its values, profitable promotions, corporate universities, culture and employees… and so on. Such videos evoke an emotional response and, of course, generate trust in the employer.
First, such videos can solve a wide range of tasks. They can talk about the work of the organization and existing problems, call for specific actions, and more.
Second, for charitable foundations, the main task when creating a video is to put as much information into it as possible, but in such a way that the video does not seem overloaded and the viewer has a desire to “share” it among their friends and acquaintances. And an animated video allows you to keep attention, easily convey the necessary amount of information, highlight a campaign or action, create a certain image and achieve the desired goals.
Why use animated videos?
The point is: real videos are more emotional. And, of course, emotional response is important, especially in a non-profit. But emotions shouldn’t cause rejection.
The main task of short videos is to grab the attention of viewers and generate primary interest. By using the language of animation, we can talk to the viewer about topics that, when using real video, cause discomfort and a desire to switch to the next video as soon as possible. This is especially true for advertising on social networks. It should be borne in mind that most of the content on social media is entertaining in nature, and your ads will be placed directly in this content. But, thanks to animation, stylized imagery, color palettes, and characters, we can illuminate almost any topic without causing negativity.
How should the video be arranged
A good video is always based on a good story from a specific person. As a hero, you can choose a ward who was helped by the foundation, or even a whole organization. In any case, a story is definitely needed – people are rarely interested in just a set of facts.
The story needs to unfold according to the classic dramatic structure: a plot, development of the action, and a resolution. The main character of the video should be somewhat similar to the viewer: this will cause the audience to empathize with them.
Also, the hero must have a goal, motivation to do something, and obstacles on the way to the goal. The ending can be open, but there must be a moral at the end. We must not forget about the call to action at the very end of the video – for example, “donate to the work of the fund” or “start helping right now”.
What are some examples of successful charity advertising campaigns?
For example, we have been successfully working with the non-profit organization Dedmorozim for several years now. The guys are raising funds to help children with terminal illnesses. We have experience creating videos and illustrations for the Flowers of Life campaign, which calls viewers not to spend money on bouquets for the 1st of September, but to donate these funds for the treatment of seriously ill children. And thanks to a competent approach to the creation and promotion of this action, every year it is possible to collect more and more money.
Or another great action from the same Mind Donation Foundation, which calls viewers to help children with cancer by becoming bone marrow donors. This is a very difficult and painful topic, but it cannot be ignored, because it helps to save lives. And here we also tried to create bright but memorable moments with the help of illustrations.
The direction of Motion Design is relatively new in our open spaces, and not everyone has formed a final idea of what it is and why some companies should pay special attention to this type of video production yet.
Motion Design is an animation design for illustrations. It is easier to say that it’s for animation, but it isn’t really. If in the process of animation we get cartoons, then in the case of Motion Design, these are animated advertising videos, explainers, animated design elements. But still, to enrich the picture, we try to add elements of classic animation: frame-by-frame animation, complex transitions between scenes, complex character animation.
The goal of Motion Design is to convey the idea of the project to its target audience in the most accessible way with the help of animated elements. That is why video production is one of the most effective and simple ways to tell your potential clients about the company, its products, and its services.
There is no need to write long texts that talk about the problem and its solution. All this has already been shown in the video and, in a few seconds, you can show the same amount of information that takes a whole page of printed text to express.
So which business is Motion Design right for?
SaaS, IT. It is pretty difficult to talk about cloud technologies, software, etc. in simple words. A potential client may need such services, but the don’t know this ot understand how everything works yet.
An explainer (translated from English as “the person who explains the concept”) is designed to convey to the viewer the idea and principle of operation of any product or service. During the production of the video, specialists use corporate colors, styles, and unique visual accompaniments.
Explainers usually run from 1 to 3 minutes, and there is no intrusive advertising element. The viewer is simply told about the benefits of using the product.
Manufacturing. Manufacturing companies have many challenges that videos can solve. First, they advertise the product using 2D or 3D animation. Second, they tell customers about the intricacies of production for exhibition stands.
It could be a pharmaceutical business – a new drug, for example.
Third, they show the benefits of working in a company. This is especially true for companies with 100+ employees. In such organizations, there are many departments, unique benefits packages, and educational programs. Instead of HR spending their time explaining and the employee spending their time studying, you can talk about all the “goodies” in a small video.
Startup. First of all, new promising teams with a unique service need to attract the attention of the target audience to promote their business. To do this, you can use an advertising video that is vivid and memorable to distinguish the company from its competitors.
Through such videos, customers immediately perceive information about the brand – they build an understanding of the product and the message.
Nonprofit. Nonprofit organizations need to promote their ideas, events, and actions. For this, it is necessary, first of all, to attract the attention of the target audience. An animated video will cope with this task the best of all, and in a short time will tell you what the organization is doing and for what purposes it is raising funds. The viewer sees the problem, the call to action, and the solution, and vivid visual images will strengthen the image of the organization.
…it suits many other industries: logistics, trade, mining, and more. A short animated video can be placed on the site when the page is loaded, you can animate the logo, make a GIF for mailing, and all this will create a vivid impression of your business.
… it suits many other industries: logistics, trade, mining, and more. A short animated video can be placed on the site when the page is loaded, you can animate the logo, make a GIF for mailing, and all this will create a vivid impression of your business.
Let’s start our acquaintance with a clean slate! Sit back, and we will start sharing news about the life and work of our studio, show and tell about our team, bring you backstage and, in general, we are waiting to show you a lot of interesting things. In the meantime, we’ll start from the beginning – with the name of the studio, Lakota.
The Lakota are a native people of the United States, divided into seven tribes. We deeply value and respect the culture of all the peoples of the world, but you can reasonably ask, what does our studio and the Lakota people have to do with it? After all, we are not just in different countries, but on different continents! First, we believe that art has no boundaries, which means that nothing prevents us from praising this or that culture. And secondly, according to one of the legends, it is to the representatives of the Lakota people that we owe the appearance of the “dreamcatcher”, which you can contemplate on our logo (no, this is not an udder!).
This legend tells of a tribal elder who once saw a vision on a mountain. In the form of a spider, the keeper of great wisdom, Iktomi, appeared to the elder and made a circle of willow, then wove a web inside. Iktomi told the elder that good and evil forces daily try to penetrate human dreams. A “dreamcatcher” is like a filter that does not let evil and negativity through, freeing the way only for good.
Nice, isn’t it?
We do our best to make our animation studio, Lakota, like a “dreamcatcher” – weeding out bad ideas and leaving only the best for our clients.